September 2023

Message matching is a crucial concept in the world of paid advertising. It refers to the practice of ensuring that the message conveyed in an advertisement is consistent with the...

When it comes to marketing, the term "funnel" is often used to describe the journey a customer takes from initial awareness to making a purchase. The top of the funnel...

In the ever-changing world of online marketing, where things are really competitive, there's a group of people who run businesses in areas like coaching, consulting, speaking, or being experts.  They've...

Running a successful online business is like conducting an intricate symphony.  Every note needs to be perfectly aligned to create a harmonious outcome. If you're a high-level entrepreneur, investing over...

We have hired 36 media buyers who have gone on to manage over $100,000,000.00 in ad spend over the past five years. In this article, we’re going to show you...

Do you shell out thousands of dollars each month on Google advertising, only to wonder if your money is being put to good use? It's frustrating to see your hard-earned...

A distinct group of entrepreneurs and thought leaders shines brightly in the world of online marketing. These visionaries invest significantly in their ventures, channeling more than $10,000 per month into...

You're a high achiever, consistently generating six to seven figures from your online ventures.   But there's a persistent issue:  Despite the traffic your ads are driving, your conversion rates are...

If you’re trying to control how many leads you’re getting on any given month, you’ll need to dive into the world of pay-per-click (PPC) advertisements.  Attempting to market your business...