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Scaling to $1,166,617.34 in sales is a dream for most info businesses – but for Adam Cherrington, it became a reality after slashing his Cost Per Acquisition by 41.2%. 

But like many businesses in the high-ticket info space Cherrington Media, one of the largest affiliate marketing platforms online, was struggling to scale with their high ticket digital marketing strategy. 

Every time they turned up their ad spend dial their Cost Per Acquisition (CPA) would inflate. 

Their goal was to get to $500k per month in ad spend while keeping their Cost Per Acquisition (CPA) at $400 or lower.

However, in order to get there, there were several root issues that needed to be addressed with their high ticket digital marketing strategy. 

Client Accelerators specializes in diagnosing those root issues and devising a high-level plan to address them. 

In today’s post, we’ll explore these common issues and the 3 key strategies we used to achieve their goal.

1. The Untapped ‘Creative Win Rate Methodology’ We Used To Propel Their Account To $1,166,617.34 Per Month In Revenue While Slashing Their Cost Per Acquisition By 41.2% (that you can use too…)

2. The Creative Engine We Used To Script, Produce, and Launch 189 Ad Concepts and Find 35 New Winning Ads In The Past 6 Months (and how much it would cost you to hire these roles in house)

3. Facebook’s Secret HiVA Scoring Metric You Can Use To Save Your Ad Account From Getting Constant Ad Rejections & Bans Like We Did For This Client

When we started compiling their Last 6 Months data, there were 2 very compelling metrics. 

The first one obviously being the $566.40 CPA but the less obvious being the amount of Creative Concepts being launched. 

They were only launching about 7 new Creative Concepts per month which we knew would not sustain the CPA at the amount of spend they were looking to get to.

They were also experiencing consistent ad rejections as well as account bans which made stabilizing the account even more difficult. Both of these issues were a recipe for great volatility. 

We knew if we were going to create some consistency with the CPA that we’d have to completely eliminate the ad rejections and massively increase the creative output.

Historically, Adam Cherrington was working with multiple vendors to provide for their media buying and creative needs. This introduced complexity having to coordinate between all of them. 

Additionally, Adam was fully responsible for recording the creatives among all of his other responsibilities as a CEO of a scaling company. 

Each vendor had failed to get them to their goal and they were losing hope. 

Our Creative Win Rate Methodology

Considering the conditions of the marketplace and economy, if you want to survive as an info business doing high ticket digital marketing, then you need to be focusing on increasing your creative volume output. 

Client Accelerators is equipped with the tools, strategy, and team to put out up to 50 creative Concepts per month.

The process for the production of these Concepts is well-mapped and systematized to ensure a smooth experience for clients like Adam Cherrington. 

With the increasing need for creative volume, CA is charting new territory to maximize performance. 

This includes not only the production process but also educating the marketplace with in-depth literature to understand it thoroughly.

What is a creative concept?

Creative Concept: A group of ads that all share the same idea

Earlier it was mentioned that Client Accelerator’s can produce up to 50 Creative Concepts. That number doesn’t even include the different Creative Variations.

Creative Variation: An ad in a group (generally you will have 3-4 Variations of an ad in one ‘Concept’)

One Creative Concept usually contains 3-4 Creative Variations. This is important because 50 Concepts results in 150-200 actual ad Variations to launch.

The main objective with launching 150-200 ads is to identify winners that can then be distributed to Scale Campaigns. 

For a Creative Concept to be classified as a winner, it must meet the following criteria:

Spend: The Concept must have a minimum spend threshold during the testing phase

This ensures that the ad has received sufficient exposure to provide reliable performance data

For example, a Concept must have at least $600 in ad spend

CPA Target: The ad(s) under this Concept must achieve the target Cost Per Acquisition (CPA) or better

For example, if the CPA target is $400, the Concept must meet or exceed this target

Duration: The ad(s) must maintain the CPA target or better over a defined period, such as 7 days, to ensure a consistent performance rather than an initial burst

The fundamental principle driving the strategy is Creative Win Rate. On average, 1 out of every 5 ads launched becomes a winner.

Creative Win Rate: The percentage of overall ‘Concepts’ that hit target CPA/Return On Ad Spend (ROAS)

The criteria for Creative Win Rates include:

Great: 25% or higher

Good: 22.5%

Ok: 20%

See example below

Rolling out this strategy is important for multiple six figure all the way up to nine figure info businesses. 

As you continue to grow and scale your ad accounts, the number of winning creatives you have must grow with them. This is demonstrated in the image below.

What is the team structure required to deploy 150-200 ads per month and how much does it cost?

After years of running creative, high ticket digital marketing campaigns, Client Accelerator’s has spent millions of dollars testing different team structures. 

The CA Creative Engine setup is the most efficient one yet.

It is composed of:

Growth Marketing Manager: who is leading and driving the team by forecasting, developing the high-level strategy, building out funnels, and doing quarterly planning to hit the target Key Performance Indicators (KPIs)

Ads Project Manager: that delegates tasks holding everyone on the team accountable and ensures that we are delivering exceptional quality media buying and creative services on time

Data Analyst: responsible for compiling critical reports and doing expert analysis to identify areas of opportunity

Creative Strategist: who is coming up with new Creative Concepts based on data coming in and leading their team to develop high-performing ads

Media Buyer: that is an expert on their designated platform who does all of the media planning and strategy to maximize the potential of their ad account and hit KPIs

Copywriters: who are knocking out high-quality scripts every single day for new ads and content further down in the funnel

Video Editors: responsible for executing high-performing ad creatives and ensuring that high quality content is launched

Hiring out these positions in-house is not cheap. When Adam Cherrington decided to work with Client Accelerators, they got access to all of these positions at a fraction of the cost and the leadership and management was completely done for them.

We’ve talked a lot about creative strategy but in this post we’re going to give everything. 

From creative to team and how Client Accelerators plug those 150-200 creatives into their media buying strategy. 

Their systematic media buying approach allows them to quickly identify winners and test dozens of creatives without destabilizing KPIs.

What are creative testing campaigns?

Here’s the general practices followed when setting up highly effective creative testing campaign structures.

– Test one Concept per ad set

– Use the 3-4 Variations at the ad level

– Test against proven audiences first

– Typically 1% LLA 180-day customers

– Run FB Main Newsfeed placement and WiFi only

Once winners are identified by following the Creative Win Rate method talked about above, those ads are moved into Scale Campaigns.

How does Client Accelerators run scale campaigns?

The Scale Campaigns are set up in ‘Campaign Budget Optimization’ (CBO) mode and consist of all of the different winning audiences and ad creatives in the account. 

By running the campaigns as CBO’s, the ad platform is able to unleash the best performing combinations at scale. 

The algorithm is able to make adjustments instantaneously based on what’s performing best. This maximizes the performance of high-spending campaigns and avoids rapid creative fatigue.

The Facebook Breakdown Effect occurs when the algorithm appears to shift ad spend toward “underperforming” ads but is actually identifying which ads have better scaling potential. 

Here’s how it works:

An ad with lower spend but better metrics (higher ROAS, lower CPA) may seem like the superior choice

However, Facebook recognizes that pouring more spend into this “better performing” ad would lead to deteriorating results

The algorithm instead shifts budget to ads that can maintain performance at higher spend levels, even if their initial metrics appear worse

Key Implications:

Don’t assume Facebook is broken when it pushes spend to seemingly underperforming ads

Focus on total spend and purchase volume rather than just ROAS/CPA metrics

This effect is most relevant for scaling accounts (typically >$10K/month spend)

Use Facebook’s spend distribution patterns to identify truly scalable creative approaches

Think of Meta spend being a meritocracy, your money will go where the opportunity is, and where it meets Facebook’s business objectives best. i.e.

If spend is not going to where you want it to go. It means there is a better investment elsewhere.

Where the spend goes is what is delivering the best positive experience for the end FB user.

The best ‘optimization’ you can make at any time, in any circumstance, is to feed Meta better ads/creative. 

This is why ongoing creative testing backed by a solid creative strategy is so important to performance.

So, in an ideal world, rather than killing ads below KPI, the better optimization is to direct the spend going to ads performing outside of range by adding better options (i.e. better ads).

Budget: As our scaling campaign is a CBO – all budget changes happen at campaign-level

Budget adjustment frequency and the amount should be based relative to your CPA goals (see CA Optimization and Scaling framework below).

Based on the law of diminishing returns, one way to reduce your CPA (at scale) is to reduce your campaign budget.

Responsible Budgeting Strategy

Like any investment, a healthy budgeting strategy is required to make responsible choices. 

Client Accelerators follows an 80/20 rule where 80% of the budget is focused on scaling and high-performing campaigns. 

The other 20% is working towards the future of the ad account and testing new Concepts. 

This strategy creates a sustainable environment within the ad accounts to maximize performance now and anticipate future challenges such as creative or audience fatigue.

Over the last six month period with Adam Cherrington, there were a total of 189 Concepts with a Creative Win Rate of 18.52%. 

By following this strategy, 25 new winning ads were identified at a pace of 4.17 per month. At the beginning Adam Cherrington only had 2 winning creatives running in the account.

Key Takeaways

By launching an average of 31.5 new Creative Concepts every month, Client Accelerators was able to surpass Adam Cherrington’s initial targets by getting them to $641,860.96 in spend and their CPA to $339.09.

Initial Spend Goal: $500k+

Initial CPA Goal: $400 or less

Over the six month period, there were a total of 189 Creative Concepts launched with 25 new winning ads.

Adam Cherrington only had 2 winning ads in the beginning and now an average of 4.17 winners are being added per month.

The costs associated with hiring a team capable of producing 150-200 ad creatives per month ranges from $28,750 – $38,333.

On average, 1 out of every 5 (20%) ads becomes a winner.

Another key aspect to the success of Cherrington Media was hiring Content Creators to perform ad scripts. 

Incorporating actors and actresses into your high ticket digital marketing strategy is especially important for seven and eight figure businesses that are scaling. 

It takes the load off the CEO who should be focusing on other High-ROI tasks.

It’s important to note that you want to split test different actors and actresses to find which ones will work for your market. 

In Adam Cherrington’s case, there were 10 different actors hired as you can see in the stats below.

Content Creator Stats

Actors Hired: 10

Amount Paid To Actors: $7,979.13

Concepts Filmed: 49

Cost Per Concept: $192.95

Winners: 11 (22.44%)

Reduced CPA by 23.86%

This strategy is a win-win approach because it gives both sides what they need to be successful. 

Producing 50 Concepts in a month is very strenuous and often CEO’s don’t have the capacity to take this on. This bottlenecks Client Accelerators’ ability to maximize performance.

Compliance is only getting more challenging with the evolution of Facebook. Client Accelerators takes this issue very seriously and understands the nuances that lead to rejections and bans. 

One of these nuances is the hidden metric that Facebook uses to measure the reliability of your ad account.

This is what’s known as Facebook’s HiVA (High Value Asset) Score. It’s very important to be aware of what can happen the lower your score becomes. 

In order to increase your score, you need to build trust with Facebook by avoiding ad rejections. 

A single ad rejection has the ability to red flag your account. The more red flags on your account, the higher level the scrutiny you’ll face with every new launch.

The process Client Accelerators followed with Adam Cherrington was to do an audit of all the Facebook ads that were getting flagged. 

Here are a couple of examples of different income claims that were being rejected previously.

Ad #1 said “Generates me over a quarter million dollars a month”.

Ad #2 said “Generate over $15,300 a day in affiliate commissions”.

After auditing these ads, it was clear that Facebook was heavily scrutinizing the account when launching ads with income claims. 

To improve the HiVA Score, Client Accelerators needed to launch ads that focused on the benefits and features of the product and avoid all income claims. 

By following their creative strategy of launching dozens of ads per month, they were able to quickly build up the accounts HiVA Score.

However, the important metrics took a hit so they need to slowly start incorporating the income claims back into the messaging. 

With the new and improved HiVA Score, they were able to start getting these ads through that were previously getting rejected. 

What was once getting rejected is now passing with flying colors by simply improving that HiVA Score.

“Generates me over a quarter million dollars a month” 🚩

→ Improve HiVA Score By Getting Dozens Of Ads Through

→ “Generates me over a quarter million dollars a month” ✅

Interestingly, they did a comparison between different Facebook Ad Accounts to see if a higher HiVA Score correlates to better performance and the results were astounding.

In summary, Client Accelerators was able to overcome the CPA inflation issues using these four high-level strategies and the results have been astounding.

Creative Win Rate Methodology

By streamlining 189 new creatives and identifying 35 winners for a win rate of 18.5%, they were able to get them to $641,860.96 in spend while beating the $400 CPA target

The Creative Engine

The Creative Engine was able to work together seamlessly to ultimately scale them to $1,166,617.34 in sales per month

Paid Actors & Actresses (Content Creators)

When they incorporated actors and actresses into the creative strategy, it freed up Adam Cherrington from carrying all the responsibility and gave us 49 new Concepts and reduced the CPA by 23.86%

Solve Compliance Issues

After improving the HiVA Score with Facebook, they were able to launch heavy hitting income claims that were previously being flagged.

Are you struggling to scale up your monthly ad spend while keeping your Cost Per Acquisition stable? It’s very likely it’s being caused by these root issues. 

However, every situation is unique and there could be additional factors impacting your scalability. 

Click the link here to book a call with the Client Accelerators team and receive a Free Consultation where they’ll dissect your current situation live.

Amount Spent Increased By 31.7%

Total Gross Income Increased By 71%

Net Profit Increased By 161.5%

We surpassed Adam Cherrington’s initial $400 CPA Goal and decreased it by 41.2%

November – Month 1

Total Gross: $2,082
Amount Spent: $20,192.17
Profit: -$18,110.17

December – Month 2

Total Gross: $41,150
Amount Spent: $45,870.79
Profit: -$4,720.79

January – Month 3

Total Gross: $221,197
Amount Spent: $181,349.58
Profit: $39,847.42

February – Month 4

Total Gross: $556,785
Amount Spent: $340,257.88
Profit: $216,527.12

March – Month 5

Total Gross: $859,296
Amount Spent: $513,247.13
Profit: $346,048.87

April – Month 6

Total Gross: $1,166,617
Amount Spent: $578,389.86
Profit: $588,227.14

November – Month 1

Amount Spent: $20,192.17
Cost Per Acquisition: $1,836

December – Month 2

Amount Spent: $45,870.79
Cost Per Acquisition: $546

January – Month 3

Amount Spent: $181,349.58
Cost Per Acquisition: $356

February – Month 4

Amount Spent: $340,257.88
Cost Per Acquisition: $332

March – Month 5

Amount Spent: $513,247.13
Cost Per Acquisition: $364

April – Month 6

Amount Spent: $578,389.86
Cost Per Acquisition: $397

December

Total Gross: $41,150
Concepts: 19
Winners: 3
Win Rate: 15.7%

January

Total Gross: $221,197
Concepts: 24
Winners: 5
Win Rate: 20.8%

February

Total Gross: $556,785
Concepts: 50
Winners: 9
Win Rate: 18%

March

Total Gross: $859,296
Concepts: 41
Winners: 8
Win Rate: 19.5%

April

Total Gross: $1,166,617
Concepts: 55
Winners: 10
Win Rate: 18.1%

6 Months of Data Before CA

Amount Spent: $1,131,668.56

Unique Buyers: 1,998

Cost Per Acquisition: $566.40

Backend Sales: 192

Total Gross: $1,622,611.49

Total Net: $490,942.93

Total RoAS: 1.43

Concepts Launched: 43

6 Months of Data After CA

Amount Spent: $1,490,940.19 (+31.7%)

Unique Buyers: 4,475 (+124%)

Cost Per Acquisition: $333.17 (-41.2%)

Backend Sales: 291 (+51.6%)

Total Gross: $2,774,731.30 (+71%)

Total Net: $1,283,791.11 (+161.5%)

Total RoAS: 1.86 (+30%)

Concepts Launched: 189 (+399.9%)

We are looking for coaches, experts, consultants & authors that are stuck at $30-50k per month in revenue that want to rapidly scale to $250k per month.

We will install the same exact scaling systems designed to bring in 8-15 new, high paying clients each week!

Our team will take care of everything: from in-depth competitor analysis, to optimizing your entire client acquisition strategy, and bringing you the high-paying clients your business deserves.

All you need to do? Focus on delivering your service while we bring in the clients.

So, if you’re tired of working with agencies that overpromise and underdeliver, dealing with inconsistent results, or wasting time and money, this is your chance to test drive Client Accelerators.

Spots for new clients are limited — if you’re serious about scaling, apply now before our roster fills up.

Click the link to work with us and start bringing in 8-15 new clients each week, guaranteed.